YouTube is taking steps to prevent fake videos created with AI.

YouTube has taken a major step to combat fake videos and deepfakes created with AI on its platform. The company is now launching a special AI tool for all content creators aged 18 and above.

According to a report by the technology news site Engadget, the tool will allow users to easily detect whether someone has created a video using their face or likeness without permission and, if necessary, quickly request its removal.

In a statement posted on its community page, YouTube said that its goal is to “give users peace of mind by making it easier to remove unauthorized content.”

Although the tool was technically introduced for content creators, YouTube spokesperson Jack Malon said that anyone will be able to use it. He explained that this expansion makes it clear that it does not matter whether a creator has been uploading videos on YouTube for a decade or has just started — everyone will receive the same level of protection.

Nowadays, it is becoming increasingly difficult to distinguish between real videos and AI-generated ones. As a result, making the tool available to everyone will also benefit ordinary people, especially those who suddenly discover that their face has been used in harmful or misleading AI videos.

For creators, the tool will also help detect whether a brand or company is using their image without permission in advertisements for products or services.

YouTube first demonstrated the tool’s capabilities in 2024 and officially launched it toward the end of 2025. Initially, it was available only to members of the “Partner Program,” which includes creators who have reached 1,000 subscribers within a certain period and gained enough watch hours or Shorts views to start earning revenue from their channels.

Later, YouTube expanded access to journalists and politicians, and now the tool is available to everyone.

Users who want to use the new feature will need to enable it through YouTube Studio on their computers. To begin the process, they must go to the “Likeness” option under “Content Detection.”

They will then need to scan a QR code with their phone, submit a government-issued ID, and complete verification using a selfie video. Once everything is properly set up, YouTube will scan videos uploaded to the platform to check whether the user’s face appears in them.

If a match is found, the video will appear under the same tab, allowing users to review it and request its removal. They will also be able to provide YouTube with information about how their face or likeness was used.

For evaluation purposes, YouTube may ask whether the user’s voice was also imitated in the video. However, the tool itself cannot automatically detect copied voices based only on audio.

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